Burson-Marsteller has knocked healthcare specialist Medical Action
Communications from the number one slot in the 1997 PR Week Healthcare
Consultancy League Tables.
Following its recent restructuring along practice lines, B-M reported a
24 per cent rise in healthcare fee income to pounds 5,082,312. The
healthcare practice accounted for 38 per cent of B-M’s overall UK income
Healthcare specialist Medical Action Communications, which earlier this
month announced its merger with US-based Quintiles Transnational
Corporation, came in a close second with a 12 per cent rise in fee
income to pounds 5,070,000.
Hill and Knowlton also succeeded in overtaking Shandwick to the number
five position, with a 31 per cent rise in fee income to pounds
1,945,800. However both agencies were pushed one slot down the league
table by the appearance of new entrant Interscience Pan Europa which
stormed into the league tables at number four with fee income in excess
of pounds 2.5 million.