Advertising group Abbott Mead Vickers has elevated Anita Frew,
founder director of its investor relations firm Frew Macmaster, to its
The move comes as the advertising and marketing group confirmed it is
actively pursuing further PR agency acquisitions.
Like fellow ad groups McCann-Erickson and Bozell Worldwide, AMV is keen
to build its PR interests. It is believed that the firm is currently in
discussions with two specialist firms: one in financial PR, the other in
the consumer area.
Frew, who started Frew Macmaster in 1991 with AMV’s backing, took her
seat on the board at this week’s Annual General Meeting. Frew acts as
the group’s own investor relations adviser.
An ex-fund manager, Frew has been instrumental in giving AMV credibility
among analysts, investors and City journalists.
Frew will retain her operating role at Frew Macmaster.
She is the only representative of the group’s PR empire on the main
AMV’s other PR companies are Freud Communications, Hammond
Communications and Fishburn Hedges.
Prior to setting up her eponymous company, Frew was the director for
corporate development at advertising and marketing group WPP.