THE BEST PRACTICE CAMPAIGN: The Partnership Charter - The first in a series of guidelines designed to offer concrete direction to PR practitioners aiming to increase their professional standing

This is the first in a series of articles on best practice which will appear on the pages of PR Week in the coming months. These guidelines have been created as part of PR Week’s Best Practice campaign that was launched in June with the support of the CBI’s Fit for the Future initiative and the DTI. A compendium of all the coming best practice guidelines will be published in January, 2001.