Specialist youth marketing PR agency Slice has found some of its
recent press campaigns resulting in its staff getting in front of the
In recent weeks, the magazine photo diary section in Saturday’s Times
has featured several Slice clients, including DJ Pete Tong and singer
Skye from Morcheeba. But in both instances pictures of various members
of the Slice team have appeared among the celebrities they promote.
Slice director Sacha Taylor-Cox defends the situation as purely
’It is essential to be in the right place at the right time with your
client when the camera is clicking and some times you get caught in the
crossfire,’ she says.
Last month, Slice’s Claire Woodcock was caught in a photo diary of DJ
Pete Tong’s night at the Ericsson Muzik Awards (PR Week, 22 October),
while last week’s diary featured ’crossfire’ pictures of Taylor-Cox (in
red, above) and MD Simone Young at the opening of ’superclub’ Home,
where they mixed with leading lights in the UK dance scene.
As you can see, they look as if they are doing everything to avoid being
caught on camera. Better luck next time.