The top boys at housing PR agency phoenixplc took their commitment
to charity work to the extreme recently when they took part in a
triathlon for Macmillan Cancer Relief.
Managing director Peter Knight and creative director Peter Hammond took
part in the event that would have left even Daley Thompson feeling the
The ordeal started with a gruelling 1,500 metre swim in a freezing River
Thames. Once on shore, participants had to jump on a bike and race for
25 miles, then get off and run to the finishing line for the last six
miles on a specially designed track around the Isle of Dogs.
Staggeringly, both men completed the task in under three hours, with
Knight coming in at a respectable two hours and 50 minutes, and Hammond
at an even more impressive two hours and 40 minutes. Scarily, Hammond
was actually disappointed that he didn’t achieve a time under
He says, with a touch of embarrassment: ’It was Peter’s first triathlon
and I have done a few before so I was expecting to beat him by more than
Nor is this the most gruelling triathlon Hammond has participated
The athletic lion of PR suffered a worse test in Lanzarote, which
involved a two-and-a-half mile swim, a 112-mile bike ride and a 26-mile
On this easier run, however, the two men raised pounds 3,500 for
Macmillan Cancer Relief.
But the overall winner was Simon Lessing, who beat the ’elite’
competitors to complete the course in an hour and fifty minutes.
Unsurprisingly, Knight says he found it hard, but had a great sense of
achievement at the end. They are mad enough to participate again next