MAIN FEATURE: War of the aisles - Supermarkets face more complex and numerous PR issues than ever before in their battle for supremacy

Beef wars, Rip-Off Britain, genetically modified foods, bankrupt farmers, the death of the high street, ethical trading - supermarkets have hardly been out of the headlines this year, and mostly for the wrong reasons. As if that wasn’t enough, two firm favourites - Marks and Spencer and Sainsbury’s - have obligingly kept the spotlight on the sector as the media decries their so-called falls from grace.