Umpf appointed by Engage Mutual Assurance for rugby sponsorship brief

Financial services provider Engage Mutual Assurance has appointed Umpf to provide publicity for the company's sponsorship of this year's Engage Rugby Super League.

Rugby Cup: The Engage Super League
Rugby Cup: The Engage Super League

Umpf won the account following a three-way pitch in December, and will help promote the society’s sponsorship of the Engage Super League XVI season, which kicks off in Cardiff this weekend.

Engage sponsorship executive James Ogden said: ‘We were looking for an agency that could dovetail with our internal comms team and give us some stand-out campaigns targeting key themes.’

The Leeds-based agency will run a number of campaign platforms during the nine-month season around finance, health as well as the society’s mutual status – the work will cover traditional PR, social media and digital channels.

Engage Mutual has been the title sponsor of the UK’s premier rugby league competition since 2005.

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