At Ketchum Pleon, she will be responsible for overseeing the end-to-end creative and production of visual content for social media campaigns and advising a broadcast strategy.
Her focus will be on developing innovative and original storytelling solutions and creating interactive opportunities that are seamlessly integrated throughout client PR programmes.
Wallace’s background is in broadcast journalism, broadcast consultancy and leading teams who deliver integrated communications across all disciplines, including broadcast, digital and traditional PR.
Most recently she was responsible for TVC's corporate and consumer practice and worked on financial, public sector and arts campaigns for clients including Virgin Atlantic, Louis Vuitton, Visa and British Gas.
It is hoped her new role will help Ketchum Pleon deliver market-leading social media content.