OPINION: News Analysis - Changing perceptions of what it’s like up North/Two northern towns have launched a PR initiative in a bid to fight stereotypical attitudes, attract investors and create a sense of identity within the area

The neighbouring northern cities of Bradford and Leeds, parts of which are beset by urban decay, neglected by successive governments and plagued by drugs, high crime rates and poor housing have appointed senior PR people to revamp their towns’ images and reinvigorate their communities.