Rogers, who has been editor of the PR industry’s bible for the past six years, has been made editor-in-chief, Brand Media – the division of Haymarket that specialises in marketing and media titles.
While retaining responsibility for PRWeek, Rogers also becomes editor-in-chief of Campaign, Marketing, Brand Republic, Event and C&IT.
Rogers will report to Brand Media’s publishing director Rachael Stilwell, and work with Haymarket Business Media’s editorial director Dominic Mills to guide the division’s content strategy.
‘Danny has done a superb job in developing and driving the editorial strategy of PRWeek,' said Stilwell. ‘His success here, coupled with his vision and ideas for the future of our content, make him the perfect candidate for this new, exciting role.’
Rogers said: ‘I remain passionate about the PR industry and the developing role of professional comms within public life. The new role means I will still be closely involved with PR, while developing new types of content for the whole media and marketing sphere.’
Beginning his career as a graduate trainee for leading 1990s PR consultancy Paragon Communications, Rogers has since been a senior writer for many media and marketing titles including the Financial Times, The Guardian and ‘I’. He was previously deputy editor of Marketing magazine.
Brand Media is the biggest publisher of marketing and media titles in the UK and part of Haymarket Media Group, the country’s largest independent publishing firm.