With PR has six staff and is based in the heart of the fashionable Dalston district in north east London.
WeightWatchersUK has hired the new agency to help drive awareness of its new ProPoints plan. Other launch clients include multi-platform media publishers C Squared, 3D production specialists Vision3 and cash point operator Bank Machine.
Zaman was creative director at Braben from 2004 to 2008, going on to become associate director at Luther Pendragon.
She said: ‘I called the agency With PR to reflect a much more 21st century way of working than you get in bigger agencies. As well as our core team of traditional and digital PR specialists, we have an extended family of marketing and communications experts that we can draw on as clients’ briefs require. It is a much more flexible and cost-effective model.’
She added that the agency was expanding and recruiting at all levels.