Porter Novelli bolsters management team with director appointments

Porter Novelli has appointed two new directors and is on the hunt for a new head of its healthcare practice in a bid to best place itself for expansion and growth in 2011.

Recruiting: Porter Novelli's UK MD Sally Ward
Recruiting: Porter Novelli's UK MD Sally Ward

The agency poached Helen Nowicka, MD of Shiny Red, who will join in March as head of UK social media and digital and EMEA digital. Nowicka joins Bettina Grant, director of the consumer practice, who joined last week. Grant was previously a freelance PR consultant and prior to that, MD of Edelman’s consumer wing JCPR.

Porter Novelli UK MD, Sally Ward, who herself joined the agency in January 2010, said: ‘We have upgraded every vacant role, with a more senior hire or additional skills. It’s a recruitment strategy which will put the business in better shape for 2011.’

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