The agency poached Helen Nowicka, MD of Shiny Red, who will join in March as head of UK social media and digital and EMEA digital. Nowicka joins Bettina Grant, director of the consumer practice, who joined last week. Grant was previously a freelance PR consultant and prior to that, MD of Edelman’s consumer wing JCPR.
Porter Novelli UK MD, Sally Ward, who herself joined the agency in January 2010, said: ‘We have upgraded every vacant role, with a more senior hire or additional skills. It’s a recruitment strategy which will put the business in better shape for 2011.’