BORDER LINES: PARIS - Joint venture offers global IT solution
Top ten French agency SRRP and marketing consultancy CM&O are
forming a joint venture, Quadrado. The new company will offer a global
communications solution to IT companies. The two companies already work
together on common clients such as US Robotics, SER Dorotech and
Softway. According to Sophie Renard, SRRP’s CEO, many clients now
request more than simple PR services and the partnership will allow the
agency to offer broader marketing services.