BORDER LINES: PARIS - Joint venture offers global IT solution

Top ten French agency SRRP and marketing consultancy CM&O are forming a joint venture, Quadrado. The new company will offer a global communications solution to IT companies. The two companies already work together on common clients such as US Robotics, SER Dorotech and Softway. According to Sophie Renard, SRRP’s CEO, many clients now request more than simple PR services and the partnership will allow the agency to offer broader marketing services.