The island of Bermuda has its first local PR agency following the
opening for business of Linda Smith Associates. Previously PR services
on the insurance and tourism mecca were only provided by advertising
agencies or by larger firms servicing clients on the island from New
York or London offices. LSA CEO Linda Smith Wilson plans to handle
island-based projects for the insurance industry and sub-contract as an
on-site consultant for international agencies. Wilson was formerly
deputy director of communications for insurance/banking conglomerate
ACE.
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