FRANKFURT: Lufthansa Cargo, the air freight division of Germany’s
national carrier, has appointed a new general manager of public
Sabine Salbreiter was previously head of product PR at perishable food
products company Dr Oetker.
In her new role, Salbreiter will oversee the four-strong PR team at
Lufthansa Cargo and will report to the chairman of LC’s executive board,
LC currently uses several agencies to service different aspects of its
PR requirements. Ahrens and Behrendt is its main retained consultancy,
and PR Week understands this is not likely to change.
Salbreiter’s role - which oversees the company’s public affairs,
commercial PR and printed internal communications function - will
change, although the details have yet to be decided on.
It is thought production and maintenance of a company intranet will be
incorporated into Salbreiter’s brief, but not until the new year.