Energy and Utility Skills (EU Skills) has briefed Bottle PR to undertake a campaign that will focus on building the organisation's presence in the UK national media, as well as trade titles. EU Skills represents the needs of businesses in the gas, power, waste management and water sectors.
Bottle PR founder Claire Cairns said: 'As a company at the forefront of addressing skills gaps in the UK, we want to support EU Skills in getting the message across to the wider public sector and business fields. We have some really exciting media relations and stakeholder relations campaigns in the pipeline.'
The brief includes boosting brand awareness among employers in the energy and utility industries, and increasing the attractiveness of the industries as a career choice.
The agency will report directly to Andrea Allison, head of comms at EU Skills.
She said Bottle would use its extensive experience, knowledge and contacts in the national and industry media to spearhead brand awareness.
EU Skills also comprises The National Skills Academy for Power, which aims to address the growing skills gap across the power industry.