Technology: Braben wins web-TV work

A London-based web-TV channel watched by millions of women across the globe has hired Braben in a bid to raise its profile. produces more than 500 programme features every month, broadcasting across 1,000 female-focused websites.

The online entertainment television channel has brought in Braben to handle consumer and b2b comms.

Braben won the business following a three-way competitive pitch against Propeller and Wired.

The agency will target the media business community, as well as's predominantly 18- to 40-year-old audience.

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