From prweek.com/uk: From our bloggers

MORE READING ON MOBILES

Paul Armstrong, 30 January

Is your mobile device changing the way you read? The short answer is yes. The basics are that iPad readers generally read what they have saved at night, iPhone users generally after 6pm and increasing as the night goes on, general computer users are reading all through the day (with a lull at 5pm). What is interesting is that more people are choosing to ditch their PCs for mobile devices and consuming more on them. That is a big trend to watch ...

BE CAUTIOUS OF ANDROID

Ged Carroll, 27 January

We were looking at a creative idea for a client yesterday and thinking about doing something on the Android platform. Android is fast becoming the dominant platform in terms of an installed user base, but it is not without risks. There are a number of app stores for the Android platform and a vast array of device specifications and versions of Android. Our take: go Android, but be prepared for longer development times, more testing and maintenance work as an ongoing commitment ...

MISTRUST OF THE TORIES

Catherine Warne, 27 January

After the consultation, speculation and demonstrations, the Health and Social Care Bill has been published. The reaction across the board has been one of caution. While some of the debate raised genuine concerns about the scale and pace of change, some was based more on a mistrust of the Conservatives and their alleged desire to privatise the NHS ...

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