Opinion: Letters of the Week - ... but the savvy PR professional can capitalize on its potential

Quora is as much about how a message can get through from one individual to a large audience as it is about the technology itself.

As Google found with Wave and plenty of others will continue to discover in different ways, we're in the midst of a series of online social experiments. One person saying 'try this, it's great' is not a recipe for mass adoption ...

What's needed more than an understanding of the latest, greatest thing is a model that can quickly evaluate the potential of such tools. If Quora shines like a star for a week before it's gone, the smart PRO may be able to make the most of it.

Jon Collins, independent PR consultant


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