STOP PRESS: PR spend set to rise, say Forum delegates
PR expenditure as a share of total marketing spend is continuing to rise, according to a survey conducted among delegates at the Marketing Forum 1999. PR spending rose for the second year in succession, up from 7.4 per cent of the marketing budget in 1998 to 8.1 per cent in 1999.
Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>