PR expenditure as a share of total marketing spend is continuing to rise, according to a survey conducted among delegates at the Marketing Forum 1999. PR spending rose for the second year in succession, up from 7.4 per cent of the marketing budget in 1998 to 8.1 per cent in 1999.
PR expenditure as a share of total marketing spend is continuing to
rise, according to a survey conducted among delegates at the Marketing
Forum 1999. PR spending rose for the second year in succession, up from
7.4 per cent of the marketing budget in 1998 to 8.1 per cent in 1999.
