However much politicians whinge about spin doctors and the media’s
obsession with spin, they know how to spot good PR.
Housing minister Nick Raynsford last week launched the National Approved
Letting Scheme, a best practice code designed to reassure both tenants
and landlords of rented property that they are not being ripped off.
The agency in charge of the launch, Meridian PR, has worked on the
account since last September but brought the ’product’ out to consumers
at a packed press conference so smoothly organised that the minister
praised the PR firm for its good work.
’I hope the publicity this launch receives, added to the ongoing work of
the scheme’s PR consultants, Meridian, will help to raise public
perception of the scheme,’ Raynsford, who is not thought to have any
financial interest in Meridian, told the assembled hacks.
Officials at GICS might think it odd that a minister elected to praise a
private firm over its own state-run operation, but the man who ran for
mayor until Dobson stepped into the breach, clearly had no problem with