Hi-Tec brings in Threepipe for PR and social media drive

Hi-Tec, the outdoor and sports brand, has appointed Threepipe as its retained PR and social media agency, following a competitive pitch.

Launching PR and social media drive: Hi-Tec
Launching PR and social media drive: Hi-Tec

Threepipe’s Sport division will work with the Hi-Tec team to boost product coverage in outdoor, national, sport and consumer media, driving the brand’s key messages of innovation, design and performance.  

The agency will also develop brand campaigns to support Hi-Tec’s 'Inspired by Life' positioning.  The account will be headed up by David Robson, associate director at Threepipe, reporting to Helen Durant, UK marketing manager at Hi-Tec Sports.

Alongside the PR programme, Threepipe will also develop and implement a social media strategy to engage more deeply with the brand’s core consumers, led by head of social media, Beth Carroll.

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