Hangzhou Province of China appoints McCluskey for consumer and business tourism brief

The Hangzhou province of China has appointed travel PR agency McCluskey International to help drive its profile building of general European and UK awareness for both business and leisure tourism.

Launching PR campaign: Hangzhou Province of China
Launching PR campaign: Hangzhou Province of China
 The account win came, in part, as a result of McCluskey’s ongoing Pan European partnership with Tourism Trademark, an international organisation of independent marketing and communications agencies that serve travel, hospitality and destination clients. In this instance, McCluskey will be partnering with two of its European agencies; Kleber PR in Germany and Baltus Communications in Holland, with McCluskey taking the lead on the account.  

McCluskey International PR has been briefed to start work on the account with immediate effect, beginning with a general announcement of the win to both trade and consumer press followed by a familiarisation trip for key journalists and travel agents to Hangzhou and then a strategic PR plan roll-out to support the tourist board in 2011.

McCluskey International’s agency principal, Judy McCluskey, said: "This really is a diverse and exciting string to McCluskey’s bow but fits in perfectly with what the agency can achieve for a relatively unknown region, such as Hangzhou.'

'Furthermore, Hangzhou will be an interesting proposition from a media point of view as a result of the many benefits the city offers. This includes the fact that it’s 180km southwest of Shanghai and is accessible by China’s recently launched bullet train, thus making it a credible alternative to Shanghai for both business and leisure tourism alike. In addition to this, Hangzhou is credited for its natural beauty and is ranked as one of the top ten scenic cities in China which led to it recently being awarded Best Tourism City of China, which in turn means that we have a substantial amount of positive collateral to talk to our media about.'


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