Boo.com’s dramatic liquidation spawned predictably pun-laden
headlines (’From Boo(m) to bust’ and ’Boo-hoo for Boo.com’).
Despite efforts by Boo founders to focus some of the blame on investors,
the media dwelt on Kajsa Leander’s and Ernst Malmsten’s ’champagne,
caviar and Concorde’ lifestyle (Independent, 19/5), and catalogued in
detail their alleged inexperience and poor management which led to the
dot.com’s untimely end.
Gaining some ground, notably in on-line and industry publications, was
the opinion that Boo.com was a one-off, the demise of which would not
sound the death knell of the internet economy. Elsewhere, however,
Boo.com was viewed as a caricature of over-hyped, under-performing
dot.coms, and was rapidly dubbed ’Europe’s first major internet
casualty’ (Sunday Express, 21/5). Boosted by a PricewaterhouseCoopers
study predicting that many internet start-ups would follow, the dot.com
doomsayers’ view prevailed that Boo’s failure was an apparent triumph of
the old economy over the new.
Analysis and commentary by Echo Research.
Cuttings by Durrants. More information can be found at: