Gruner and Jahr has announced the top editorial team for its new
women’s glossy, currently known as Project Florence, which is now due to
launch this autumn.
G&J UK managing director Helger Wiemann said he was confident there
would be no more delays. ’This is the ideal date because autumn is when
women get back from holiday and prepare to sample new magazines.’
The magazine, aimed at women who have ’outgrown Cosmopolitan and Marie
Claire’, was originally due to launch this spring. The first issue was
delayed until May and has now been put back until autumn. Editor Helena
Javorsky-Lang, previously special projects editor at Gruner and Jahr,
has now recruited most of her top team.
The deputy editor is Sian Rees, previously a freelance author and
contributor to titles including Ideal Home, Homes and Gardens and
The beauty director is Jacqui Ripley, former beauty editor of teenage
girls’ magazine 19, and most recently a freelance contributor to
Cosmopolitan, the spin-off title Cosmopolitan Hair, and Boots
The features editor is Andrea Cottee, who has joined from Marie Claire,
where she was a commissioning editor.
The art director is Jackie Hampsey, who was art director at Options
until the magazine was closed by IPC in March 1999.
Javorsky-Lang was deputy editor at Options before she joined Gruner and
Jahr. She described her new magazine as being a title ’for grown-up
women who have grown out of the big selling glossies available now, like
Marie Claire and Cosmo, and who are looking for the next step. These
women could be 28 or they could be 38, but they will be at a new life