If Cameron had said nothing ('David Cameron is "too personally involved" in case of disabled daughter', prweek.com/uk, 21 January) he'd have been accused of callousness - criticism of his policies would have escalated and he'd have lost personal credibility. On balance, he did the right thing- he's spoken often about his personal experiences with (his son) Ivan and will always be associated with issues affecting families with profoundly disabled children ...
- ... but it could lead to resentment from others
In the face of relentless budget cuts across society and a backtrack on election pledges, it cannot be a completely negative move for the PM to show compassion to a child with disabilities and to emphasise his personal and caring side to an electorate who may have forgotten this trait. However, opening the door to one individual case could lead to resentment from others who are maybe in the same situation yet not lucky enough to catch the PM's eye ...
- Big agencies now have digital skills they need
I suspect part of the reason we haven't seen more of the large agencies and holding companies buying some of the small shops ('Danny Rogers: Mergers beckon for the smaller fish', prweek.com/uk, 20 January) is because many of the large agencies have finally acquired the digital skills and talent clients now demand, which used to be the foothold of the smaller and more nimble agencies ... While it took some of the large agencies a while to get ahead of this trend, many appear to have done so.