Opinion: Letters of the Week - Sector should tap into cloud computing possibilities

We have been using a cloud-based server and customer relationship management system since 2009 and it has been a fundamental contributor to our growth through the downturn.

I assumed this was standard in the PR industry, but according to your panel's predictions for 2011 (PRWeek, 14 January), cloud computing has yet to come into its own. Surely the sector cannot claim ignorance - software as a service has dominated the tech headlines for two years. It's time to throw out the fax.

Heather Baker, director of PR, TopLine Communications

prweekletters@haymarket.com.

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