Opinion: Letters of the Week - Clear policies can help staff overcome social media fears

The news that a cash-strapped council has wasted £35k of public money on hiring a Twitter expert to educate staff is not only ludicrous, but demonstrates an irrational fear of social media that needs to be addressed.

For an organisation to have effective control of its social media presence, it's about setting clear policies that help staff understand the boundaries of what they should say. It can be as basic as the 'front page' rule. Would you be comfortable seeing your comments in tomorrow's newspaper? If the answer is no, don't hit send.

Paul Stallard, director, Berkeley PR

prweekletters@haymarket.com.

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