Speed Communications has hired former Hotwire board director Scott McLean as a director. McLean was MD of Hotwire's energy practice but left the agency in 2009 to set up an alternative energy business, Ownergy, which manufacturers solar panels. He starts at Speed on 31 January, reporting to MD Steve Earl.
Scale Computing has appointed Chameleon for its UK PR. Scale, which is US-based and manufactures data storage products for computers, plans to move into Europe. B2B PR will raise awareness and understanding of Scale within IT departments and resellers.
Waggener Edstrom Worldwide has promoted UK head of technology Emma Richards to global alliance director. The Wag Ed Global Alliance programme has a network of 24 partners, in 80 countries. Richards will be based in Wag Ed's Hong Kong office, ensuring the network delivers local execution of multinational campaigns.
Admiral, the Newcastle-based PR agency, has launched a digital arm, Admiral Digital. The digital team will provide web design and development, Flash animation, search engine optimisation, app development and website consultation. Heading up the division will be Seth Ridley, who joins from web design agency Kino Creative, where he was a partner.
Outbrain, the website distributer, has called in PR agency CubanEight to handle comms for its UK launch. Outbrain, which powers recommended links for publishers to increase web traffic and generate revenue, will work with CubanEight to target publishers, content owners and digital marketing sectors via a media, analyst and influencer campaign.