Chisholm unveils Finsbury network across Europe

Financial PR agency Finsbury is using its newest recruit to spearhead the launch of a Europe-wide competition and regulatory affairs practice.

Financial PR agency Finsbury is using its newest recruit to

spearhead the launch of a Europe-wide competition and regulatory affairs

practice.



Rory Chisholm, who joined the agency last week following the sale of his

former agency GJW to BSMG, this week unveiled FIPRA - Finsbury

International Political and Regulatory Advisors.



FIPRA is only the second public affairs agency to operate in every

EUmember state. The other is EPPA, whose leading competition consultant

Peter-Carlo Lehrell is leaving to head the Brussels arm of FIPRA.



With the exception of the London and Brussels branches of FIPRA, each

country ’unit’ will be a franchise operation, able to operate on its

own, but linked to FIPRA for local and cross border lobbying.



The London arm will be headed by Chisholm, while Brussels will be run by

Lehrell, as it is a joint venture between him and Finsbury.



Lehrell and Chisholm plan to have EU-wide coverage for FIPRA by the end

of 2000, with all but Finland set to be lined up within the next three

months. Uwe Jenssen, the former secretary-general of the SPD political

party in Bavaria, has set up FIPRA Deutschland Gmbh, while former Irish

senator Flor O’Mahoney will run the Dublin operation.



In a FIPRA document obtained by PR Week, Lehrell, who will also manage

the entire network, set out FIPRA’s aims: ’The European Commission is

taking an increasingly ’tough’ line, not only on merger cases but on

other competition policy issues. A specialised EU-wide service is needed

to meet these trends.’



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