The takeaway sandwich franchise wants agency help to develop a national PR strategy, working in tandem with Subway's ad agency McCann Erickson and brand agency Momentum.
Incumbent McKenna Townsend will not be re-pitching, but will continue to handle regional PR support. Six agencies have been shortlisted.
The request for credentials states: 'The focus will be on consumer-facing activity, running the day-to-day press office and crisis and issues management at a national (not regional nor local) level.'
Agency selection firm AAR is handling the pitch process.