Hit or Miss?: Sky Sports responds to 'sexist' comments by star presenters

Taking the mic: Sky Sports came under pressure to sack stalwarts Andy Gray and Richard Keys after their disparaging off-mic comments about 25-year-old female assistant referee Sian Massey were leaked to the Mail on Sunday.

The pair were suspended after Sky Sports MD Barney Francis said their comments were 'totally unacceptable'. Sky later sacked Gray, after releasing more footage of him making further derogatory comments about Massey.


It is a great irony that the Murdoch millions that have poured into football have modernised so much of the game, yet Sky's pundits still displayed an antiquated view. The outdated macho 'dressing room banter' is still worn like a badge of honour by some in football - but let's not pretend that what Andy Gray and Richard Keys said would not have been repeated in the press box, on the terraces and in the sponsors' lounge.

Sky has moved quickly to take a hard-line approach - albeit possibly kicked into action by other sections of the media. How it reinforces this move in the future will be the acid test. Does Sky really believe that a serious broadcasting transgression has taken place? Or is this a case of battening down the hatches until the media furore dies down? If the media do not move on to another story soon, I'd be worried if I were them - HIT.

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