Ramsay was given the lowest ranking by 64 per cent of the 3,500 respondents to PRWeek/OnePoll's reputation survey, despite 43 per cent saying he 'runs better restaurants' than his peers.Jamie Oliver was seen as having the best public image.
Oliver also scored kudos with 67 per cent of respondents for having 'the greatest desire to change the food industry', and 54 per cent said he was the celebrity chef 'most likely to inspire them to cook'.
The survey also showed that great recipes were not the only factor on which a reputation is based. Motivating social change was second and having a good restaurant third.
Reputation Survey, page 24.