The newly-elected chairman of the Scottish IPR, Ian Coldwell, will
attempt to overhaul the negative image of PR in Scotland as a top
priority over the coming year.
The profile of the PR and lobbying industry in Scotland has suffered
extensive negative publicity in the past year after the ’Beattiegate’
affair led to an enquiry into the role of PR and lobbying agencies in
the public sector by the Scottish Parliament.
Coldwell said that in the current PR-hostile environment of the Scottish
media he planned to take on the task of explaining the role of
communications and PR more effectively to the public.
’Given that the role of public relations has suffered a dent in
Scotland, the IPR has a role to protect and revive the reputation of the
industry,’ he said.
’We need to be more proactive in explaining how PR can help the public
and private sector and go beyond the image of the sleazy lobbyist and
the spin doctor that the media has cultivated,’ he added.
Coldwell said he also planned to make the IPR relevant to a wider
membership with increased levels of education and training.
Coldwell is the director of Edinburgh-based public sector consultancy PS
Communications and replaces outgoing chairman Dorothy Fenwick who is
head of public affairs for Railtrack Scotland.