Burson-Marsteller hires comms director from Social Market Foundation

Burson-Marsteller UK has appointed Sally Dobson to the newly created post of director of communications.

Appointing director of communications: BM's CEO Matt Carter
Appointing director of communications: BM's CEO Matt Carter

Dobson joins the organisation from the Social Market Foundation (SMF), where she held the same role. She will be responsible for the company's internal and external communications.

Burson-Marsteller UK CEO Matt Carter said: 'She will have a key role in ensuring that companies understand how B-M’s evidence-based communications deliver smart strategies and winning campaigns that can help achieve business objectives.'

Dobson brings more than 20 years' experience in communications, project management and campaigns.  She joined the SMF in 2007, coming from Labour Party HQ where she had been general election co-ordinator for the 2005 general election. She had returned to this role after three years as assistant political secretary to the prime minister, Tony Blair, working in the Political Office at 10 Downing Street.

She first served as Labour Party general election co-ordinator for the 2001 election. Among her personal responsibilities were the smooth running of key communication events including press conferences, manifesto and poster launches and organising Nelson Mandela’s visit to the Labour Party conference. 

In 1998 she worked in Media and Public Affairs at the FPA (Family Planning Association). From 1994 she was part of the team that transformed the Labour Party’s communications for the 1997 general election. From 1992 she had worked as parliamentary researcher to Glenda Jackson CBE MP, having previously run her campaign to be elected as Hampstead and Highgate’s first Labour MP since 1966.

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