American finance giant Fisher Investment has appointed London-based
Positive Profile in preparation for the roll-out of its UK and European
Fisher Investments has a global turnover of pounds 3.4 billion. Its
founder Ken Fisher is an established author on investment and a
columnist for Forbes magazine.
Positive Profile’s managing director Henry Gewanter claimed the
six-figure deal represented a ’coup’ for the company and was gained
after a non-competitive pitch.
The agency will handle all of the Fisher Investment Europe PR
operations, starting with its strategic launch in the UK before opening
across Europe later in the year.
Gewanter will lead a team of four and reports to Fisher president
Richard Fellows and CEO Fisher.
Fisher Europe’s services will be aimed at wealthy Britons seeking to
invest on the stock market and will provide a range of personal finance