Hill and Knowlton has appointed a new head of sports marketing and
sponsorship. He is Alun James, who joined this week from the
International Tennis Federation (ITF), where he was head of
James heads a team of ten, and will lead major clients such as Adidas
UK, reporting to joint chief executive Marie Louise Windeler. He
replaces John Tibbs, who left H&K for Bell Pottinger, where he is
managing director of the sports division (PR Week, 18 February).
Work includes sponsorship, sports media relations, strategic consultancy
to sports organisations and evaluation of sponsorship. Although 80 per
cent of sponsorship is sports-related, there is also arts and
cause-related marketing work.
James plans to expand the sports marketing and sponsorship division.
He said: ’Hill and Knowlton has a lot of blue-chip clients, and I will
be communicating our offering to the market.’
Communications manager Barbara Travers is currently looking after media
relations at the ITF, but James is optimistic that H&Kwill take the
Federation on as a client.
- Giles Fraser, formerly managing director of H&K’s information
industries division has launched a new company, Brands2Life for brands
in the e-business sector.