Waitrose is on the hunt for a new head of press and PR following
the promotion of Helen Dickinson to parent company John Lewis Department
Stores, where she will take the same role. Dickinson’s leaving date will
not be finalised until her successor is found.
The new recruit will head a team of four and work with retained agency
The SPA Way, and freelance consultants. He or she will report to Mark
Price, director of marketing and selling for Waitrose.
Price said: ’PR has an increasingly central role in our marketing and
communications strategy. We will be looking for someone with an
extensive background in journalism, which has always been a requirement
for senior PR roles throughout the business.’
Waitrose, which has 123 stores in the UK, claims to be the leading
supermarket for organic food, being voted ’Organic supermarket of the
year’, by Mail on Sunday readers two years in a row. The new head of
press will deal with issues such as food safety and GMOs.
He or she will also supervise new store openings, of which 16 are
scheduled for 2000. Waitrose is expanding outside its traditional base
of London and the South East, with stores opening recently in Wales and
Newark, plus further openings in Devon and Cornwall later this year.
Waitrose retains The SPA Way for corporate PR, work on the company’s web
site Waitrose.com and associated services. SPA also promotes the
magazine Waitrose Food Illustrated and the supermarket’s relationship
with the Academy of Culinary Arts in Dorset.