BSMG Worldwide has hired Karen Winterhalter as its first head of
its healthcare practice in Europe. She joins the agency from healthcare
specialist Sante Communications, where she was executive director.
Healthcare was previously headed by Beverley Benson, who joined BSMG
when it bought her healthcare agency Concept. Her five-year earnout
period ended in May, when she left the company.
Currently, BSMG’s healthcare clients are all consumer, but with
Winterhalter’s background in ethical healthcare PR, it plans to build
this side of the business. Recently acquired public affairs agency GJW
has clients in this area, as does Paul Adamson, BSMG’s Belgian
operation. Nan Williams, UK CEO of BSMG Worldwide said: ’We already have
a significant consumer public relations and public affairs capability in
the UK, and can now build on that, adding ethical pharmaceutical
expertise and experience.’
The company also announced several new appointments in the corporate and
public affairs divisions. Patrick Barrow joins BSMG’s corporate affairs
practice as associate director. Previously, he was head of corporate
affairs at the Telegraph Group.
Barry White joins the public affairs practice from the Ulster Unionist
Party office in the House of Commons, where he has worked since 1997.