The Foreign Office has named Medialink as the preferred bidder for
the three-year contract to run the London Radio Service (LRS).
The LRS is an international English language news service, and also
produces foreign language news and programmes for global distribution.
The Foreign Office’s purpose in running the service is to project a
realistic and positive image of the UK around the world, on a sustained
The current contract, held by APTN, is worth pounds 1.5 million per
annum for three years, and it is understood Medialink’s agreement will
be in the same region.
Medialink begins producing the show in October. Stuart Maister, senior
vice-president of Medialink, who led the bid said: ’We will be seeking
to take the best of what APTN does, but will be bringing our own
expertise to the service.’
The company will recruit new staff and build dedicated radio facilities.
Material is distributed via ISDN on demand.
Maister said Medialink would actively promote the service to the PR
community, so they would see it as an important outlet for stories. He
added there would be Chinese walls between the LRS and those working on
Medialink’s radio consultancy.