The account will be led by Wildfire managing director, Debby Penton. PR activity will be focused on increasing carhiremarket.com’s brand reach and maximising the company’s recognition among British consumers.
The Wildfire team will focus on extending carhiremarket.com’s reach to new audiences, including online communities and money saving sites.
Anel Bruns, product manager, carhiremarket.com, said: 'We wanted a team with a creative spark and great connections to help us highlight the value-for-money and fast results that carhiremarket.com provides to its customers. Wildfire PR demonstrated a real understanding of the consumer market, as well as a creative approach to reach our target audiences, and this made them the clear choice of PR partner for carhiremarket.com.'
Penton added: 'The addition of carhiremarket.com expands our thriving consumer tech division and helps underline further our credentials in this space. Working with brands such as Humax, Jabra, Pioneer and Nero, positioning them at the forefront of their markets, we are confident that we can help broaden public awareness of carhiremarket.com.'