Howorth and OgilvyEarth won the account in a competitive pre-Christmas pitch.
Craig Manson, director of Canon Business Imaging, said: We were impressed with Howorth and OgilvyEarth’s vision for Canon. They presented ideas that were insightful, imaginative and at the same time, campaign-able.
'This year will see an even greater focus on the revitalisation of the Canon brand in Australia, supporting our position as leaders in digital imaging and business solutions.
Incumbent agency Hill & Knowlton will retain Canon’s consumer account.
Kieran Moore, CEO of Ogilvy PR Australia, said: 'Our Canon team has expertise in technology, corporate communications and sustainability and will focus on building the Canon brand.'