Energy UK appoints Threepipe to highlight energy top-up payment scams

Energy UK, the communications unit for gas and electricity companies, has appointed Threepipe to promote its 'Top Up Safe' campaign to raise awareness of the rise of illegal electricity meter top-ups.

raising awareness: energy payment scam
raising awareness: energy payment scam

Consumers who purchase illegal top-ups from criminal gangs will end up paying twice for their electricity, firstly to the criminal and to their energy company as well.
Threepipe will be running a local awareness campaign in UK cities with the highest number of incidents as well as raising awareness at a national level. The campaign will work with locally trusted voices including MPs, local councillors and the police.

Energy companies together with Consumer Focus have launched a national campaign, 'Top Up Safe', urging electricity prepayment meter customers to buy top-up only through official channels.

Criminals are using cloned keys to top up credit illegally. Some customers are being offered £50 of electricity meter top-up for a cash payment of just £25. But energy companies can always detect when they have not received payment for electricity used and will bill any customer buying top-up from a criminals.

The PR campaign carries a prominent warning message on the receipts issued when customers buy electricity top-up from official outlets – PayPoint, Payzone and The Post Office.
Jim Hawker, co-founder, Threepipe, said: 'The messaging of the campaign will focus on the danger of letting criminals into your home, which is required to top up the electricity meters, as well as the fact that consumers will have to pay again for any electricity that has been purchased in this way.'

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