Parkhill Publishing has decided to name the women’s monthly it is
launching at the beginning of April, Aura. The title is aimed at women
over 30 and is expected to have a print run of over 200,000 copies.
Parkhill chairman Eve Pollard promises Aura will have a high standard of
writing and an intellectually adventurous agenda. Aura will cover
popular culture, politics, medicine, technology, fashion, the arts and
society and is edited by Deirdre Vine, who joined from Woman’s Journal
where she had been editor for ten years. Parkhill formed in May 1999,
and has launched one other magazine, the monthly Wedding Day.