Flack: Unusual pitching techniques

Word reaches Flack of unusual pitching techniques at Lewis PR to snare the business of Autoglass.

The agency persuaded its window cleaners at Millbank Tower to appear in 'Love Glass' T-shirts outside the 22nd floor during the pitch. All very innovative. Thank God this didn't take place during December's student protests, few of whom seemed to profess a great deal of 'love' for the glass at Millbank ...

Frank PR received a chunk of coverage on BBC online after employing its latest recruit, Graeme Anthony, off the back of his YouTube CVIV ('curriculum vitae interactive video' if you're interested). Founder Graham Goodkind, told the BBC: 'This opened our eyes to how it could be done and we wanted to meet the guy straight away.' The agency insisted this was no PR stunt, adding that Anthony will work alongside Dramatic Chipmunk and Obama Girl, reporting to departmental head Keyboard Cat. Allegedly ...

The airwaves and papers were littered with 'Blue Monday' stories this week - marking what is purported to be the most depressing day of the year. However, Guardian columnist and scourge-in-chief of PR fluff Dr Ben Goldacre furiously Tweeted that Blue Monday was 'a corporate PR story' and 'churnalism' at its worst, greeting one report with the succulent review of: 'Bullshit!'. The offending paper? The Guardian.

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