From prweek.com/uk: From our Bloggers

YEAR OF DIGITAL GROWTH - Catherine Warne, 17 January

2011 sees the start of the Year of Digital Business Growth being launched by the Department for Business, Innovation and Skills. It's great to see digital being recognised as a growth driver... The industry agrees there is a substantial opportunity to engage with both patients and healthcare professionals through social media channels. However, there is a collective sense of 'wait and see', with many key pharmaceutical organisations looking to see what others are doing ...

THINGS TO DO IN 2011 - Paul Armstrong, 16 January

I've written a quick list of things to do in 2011. Curation vs Aggregation. 2011 will see the world's information continue to grow. Accept you cannot know everything and move forward with the mindset to know what you can. Dedicate time every morning to looking for the big stuff and stop sweating the small stuff. Have a network of trusted people/experts ...

THE MODERN MEDIA WORLD - Steve Chisholm, 12 January

A good friend of mine has just left the Daily Mirror to produce Piers Morgan's new mega TV show in the States as the replacement for Larry King. It's only the biggest show on the planet - so no pressure then! It led me to think about the necessity for adaptability in the changing world of modern media. For many years 'newspaper men' were just that ...

The same could be said of the 'TV luvvies' and the much derided 'PR monkeys'...

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