City & Corporate: Blue Rubicon wins income insurance brief

Blue Rubicon has been drafted in by the UK's leading income protection insurer to highlight the value of the product as the coalition Government implements its welfare reforms.

Unum, which offers income protection insurance for both employers and employees, has charged Blue Rubicon with handling a comms campaign to help grow the UK market for the product.

Unum's services are tailored towards individuals who are unable to work due to long-term illness or injury.

The comms campaign aims to highlight a 'widespread misconception' among workers that the state will continue to support them in the event of disability - an issue the firm believes will become more important as the Government pushes through its welfare reform programme.

Chris Norton, deputy MD of Blue Rubicon, said: 'Not enough employers understand the role income protection can play in protecting employees when they are sick - nor the value that protection has as an employee benefit.'

The agency will look to position Unum at the forefront of the industry as a thoughtand market-leader and demonstrate the business and social benefits of employers offering staff income protection.

Blue Rubicon will be partnered by ad agencies Albion and Zenith Media.

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