The England and Wales Cricket Board (ECB) has appointed John Read
as director of corporate affairs.
He joins the ECB in April from Warwick University, where he currently
holds the same position. He will lead a team of five people and will
report to Tim Lamb, chief executive of the ECB.
Read succeeds Richard Peel in the post. Peel, who has a background in
broadcasting, left the ECB in January to become director of public
affairs at the Independent Television Commission.
Lamb said of the appointment: ’John has an impressive track record in
PR, lobbying and communications and we are delighted to have secured
someone with his breadth of experience.’
Before joining Warwick University, Read was an associate director for
Burson-Marsteller, working in its public affairs division. He was also
media manager for former-Liberal Democrat leader Paddy Ashdown during
the 1992 General Eelection.
The ECB is the national governing body for cricket in England and Wales,
covering all levels of the game, from village club cricket to England’s
Some 6,000 clubs are affiliated to the ECB, and it estimates that 10
million people in England and Wales follow the game. The ECB retains no
agencies, although last year it used Hill and Knowlton during the World
Cup. It does work with sponsors’ agencies, such as Craigie Taylor, which
handles Vodafone’s sponsorship of the England team.
This year is an important one for English cricket, with seven test
matches and ten one-day matches to be played this summer against the
West Indies and Zimbabwe. It will also be the first time day/night
matches have been played in this country.