Nme.com, one of the most popular music web-sites in Europe with
850,000 users per month, has appointed Beattie Media as its first PR
The work was awarded without a competitive pitch on the strength of
Beattie’s recent appointment of former Music Week managing editor Tracy
Snell as an account director within its new media division.
According to Snell, the agency’s brief will be to further build
nme.com’s profile in both on-line and off-line media to a consumer and
business audience and to increase traffic to the site.
’NME is a strong on-line brand to work with, the paper version is well
established after 50 years,’ said Snell.
Beattie will report to IPC media director Neil Robinson. Previously PR
for the web-site was carried out inhouse by the IPC press offfice.