Hitachi Europe, the European subsidiary of Japanese electronics
giant Hitachi Ltd, has appointed Chris Warren to the newly-created
position as European corporate communications manager.
His role is to develop a coherent brand strategy throughout Hitachi’s
ten European markets.
Warren reports to Masao Takebayashi, who is director of corporate
communications Europe. He takes responsibility for corporate PR and
advertising in Europe.
Takebayashi said: ’Warren’s appointment underpins our desire to develop
clear and consistent communications across Hitachi’s European markets,
and his considerable experience brings a unique understanding of each
market and their differences.’
Hitachi Europe uses Citigate Dewe Rogerson for corporate communications
and investor relations. The company is one of the world’s leading global
electronic companies with worldwide sales of over pounds 28 billion in
It manufactures a range of products from consumer electronics to
computer systems and semiconductors.